COMPANY PROFILE

Vision
To be the largest and most efficient distribution company in Angola of top FMCG products.
Mission
Provide the Angolan population with high quality products at competitive prices everywhere Satisfy our customers through superior services Be impartial in the trade environment to achieve numerical / weighted distribution Professionally understand our customers / suppliers needs and requirements On going improvement on supply chain and speed to market Support Angola future development and care with social benefits
Services
Distribution network in Luanda and provinces Van operation to achieve down scale Distribution – Mapping System Solid relationship with the major Wholesalers / Hyper / Super and convenience stores Implement sales strategy with qualified personnel Marketing support Quality reports to principals and customers – Applying suppliers best practices to achieve results
Sales
Qualified personnel to deal with your brand(s) - Trained overseas by large FMCG companies in Sales and Marketing Down Scale Distribution (Van operation) to achieve high Numerical & Weighted Distribution Full support to implement your business plan and 5 p’s strategy Target consumer with the right product portfolio per COT (Class of Trade) T&C implementation and management Full geographic coverage via our own outlets and wholesalers partners in the provinces and major cities
Marketing
Direct contact with major TV and Radio station – Low cost Media plan implementation and regular tracking supervision Working in partnership with billboard companies (Premium locations) POP material placement and supervision Free advertising through our products Qualified merchandisers within the major direct trade outlets Regular update on competition Marketing strategies Events research and updating – Trade Fairs etc
Logistics
10 strategic warehouses located in Luanda + 5 in high populated areas in the provinces Speed to market from shipment to final consumer Long term relationship with freight forwarder companies and port authorities to minimize lead time Full support to Principal’s country manager willing to live in Luanda
Finance
Transparency within our books Provide our principals with the necessary financial data Year balance statement & Auditors reports
Reports
Share of market (SOM) / share of voice (SOV) Marketing & Sales promotion Numerical / Weighted Distribution Merchandizing up dated – With pictures Inventory Tracking Rolling forecast – Confirmed orders for the next 2 months Go to Market Sales figures per COT – With Graphics & Recommendations Price survey - Incl. competitors performance Latest country information – Political / Economical 5 P’s deployment POP placement with pictures Information according to customer’s needs and requirements